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The London 2012 torch mixes the Olympian and the corporate

http://distributedresearch.net/blog/2011/05/19/the-london-2012-torch-mixes-the-olympian-and-the-corporate

Sponsors to the fore in torch relay but who will light the flame in the London 2012 Olympic stadium?This article titled “The London 2012 torch mixes the Olympian and the corporate” was written by Owen Gibson, for guardian.co.uk on Thursday 19th May 2011 09.58 UTCAs Seb Coe stood up to speak about the inspirational effect of the flame that will a year from now be passing through the cities, towns and villages of Britain having been “lit by the power of the sun on Mount Olympus”, three other figures looked on intently.They sat alongside him as he went on to talk about the galvanising effect he expected the tour to have on communities as the Olympic spirit coursed through them and they hosted their own celebratory events in the early summer gloaming.And they listened intently as Coe spoke affectingly about a husband and wife team who sold their house so the community gym they run in south-east London could survive – his nomination for one of the 7,200 out of 8,000 torchbearer slots reserved for members of the public.The three onlookers, who then got to take their turn to speak, were representatives of the three “presenting partners” – Samsung, Coca-Cola and Lloyds TSB – who get to plaster their branding over the torch relay. The man from Coca-Cola alone promised to bring “happiness and celebration” to the route.It is they (along with local authorities along the way) who effectively pay for the hoopla that will surround the torch relay that organisers hope will be the moment that the nation drops any lingering cynicism and truly embraces the Games.It was the most obvious manifestation in London to date of the sometimes uneasy, but ultimately profitable, mix of heady Olympic ideals and hard-nosed commercialism that has turned the modern Games into the globe-straddling event that it is.The genius of the International Olympic Committee’s commercial growth since the Los Angeles Games of 1984 has been to rake in huge sums from sponsors while enforcing very strict rules on how they can use the rights.As one of the very few events that the IOC allows them to overtly brand, the torch relay is where that symbiotic relationship – the organising committee Locog needs the sponsors to contribute £700m towards its £2bn budget, the sponsors want to extract every last drop of value out of their huge investment – becomes clearest.So it was that Coe began his press conference invoking the loftiest of Olympic ideals and ended it defending the involvement of Coke and answering questions on how many fizzy drinks his children guzzled.In common with their wider activity to date surrounding the London Games – which has tended to focus on warm and fuzzy corporate social responsibility activity rather than overt branding – all three sponsors have bought into the idea of using the relay as a means to run campaigns offering worthy members of the public the opportunity to claim their own slice of Olympic history and run a few hundred yards with the torch.A Locog team has spent two years painstakingly researching the 8,000-mile route and negotiating with local authorities. They hope that when the relay hits town, backed by wall-to-wall coverage from local media who will concentrate on the rich back stories of those running and the celebratory event that will take place every night (something between a Radio 1 roadshow and a county fair sponsored by multinationals, by the sound of things) Olympic fever will take hold up and down the country.Whether they succeed will depend to a large extent on those sponsors. If they get it right, Locog, the brands and the public will benefit. Get it wrong, and it could dent public enthusiasm.Sally Hancock, head of 2012 at Lloyds TSB, argued at the launch that in many ways the Olympics couldn’t have come at a better time for her company. Struggling to repair public trust and negotiating the internal challenge of merging two huge banks, the opportunity to create a feelgood factor around an event that is at once local and national in scale could be a huge one.But if the public is turned off and fails to buy into the concept – Locog has promised half the runners will be between 12 and 24 and 90% will be ordinary members of the public, to be nominated through four separate campaigns by the organisers and the sponsors– then it will feel like a long 8,000 miles.Locog will also have to get the balance right between safety and celebration. The defining public image of the Beijing international torch tour, which caused the IOC to turn it into a domestic event confined to the host country, was of a scrum of security guards bludgeoning their way through human rights protesters as bussed-in supporters of the Chinese government looked on.The UK’s experience will be becalmed by comparison. But Coe – who has often described Britain as a “slow-burn nation” that will take time to reach fever pitch over the Olympics – knows more than anyone how crucial it is that the relay is the moment at which the flame ignites that enthusiasm.And by the time the torch reaches the Olympic stadium, the eyes of the world will be on it. Which raises three obvious questions: Who will light the cauldron? How? And where will it be (there is still debate within Locog about whether it should be in the stadium, on top of it or on some sort of structure nearby)?The most memorable final torchbearers – Muhammad Ali in Atlanta, Cathy Freeman in Sydney – have held resonance beyond merely their status as sporting heroes in their home country. And the more spectacular the method of lighting the cauldron (the archer in Barcelona, the flying Beijing gymnast), the greater the risk of global humiliation.The task for Danny Boyle, the Trainspotting director already planning the opening ceremony in an east London warehouse, will be to come up with something to top what has gone before. Bookmakers immediately installed Sir Steve Redgrave as favourite, but will the emphasis on youth that characterised the bid promises lead organisers to a younger face? Coe, who might have been a leading contender were he not already so intimately involved with the staging of the Games, has already ruled himself out. guardian.co.uk © Guardian News & Media Limited 2010Published via the Guardian News Feed plugin for WordPress.Thanks for subscribing to Andy Roberts blogThe London 2012 torch mixes the Olympian and the corporateRelated posts:London Olympics organisers appeal to protesters not to disrupt flame routeLondon 2012 Olympics countdown clock stopsLondon 2012: Ten best of the web

May 19 2011, 5:24am | Comments »

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Olympic Park: name that neighbourhood

http://distributedresearch.net/blog/2011/04/19/olympic-park-name-that-neighbourhood

Some sort of competition for naming the five Olympic villages for the London 2012 Olympic games in Stratford East London.

This article titled “Olympic Park: name that neighbourhood” was written by Dave Hill, for guardian.co.uk on Tuesday 19th April 2011 09.47 UTC The Olympic Park Legacy Company recently made known four of the entries to its competition to name the five residential areas the park will eventually contain. It says the four are a sample of the “hundreds” it has received, and quite an instructive sample it is. I’m guessing that the suggestion of Plastic Fantastic is aimed at Area 3 and a historical reference to the development of early forms of plastic in the old chemical industry area of Hackney Wick, where dry cleaning too was pioneered. But who would rush to reside in a place called that? Would it assist estate agents in their noble task of wooing purchasers of the mixture of flats and family homes destined to rise alongside the Lea Navigation Canal? Stylish modern living in, ah, Plastic Fantastic? The OPLC’s Duncan Innes anticipates it being “quite a funky little area,” with “lots of arty people living there,” perhaps because the new local industry is galleries. From the commercial point of view, I’d be looking for bog standard pretentiousness in that case. Leaside Quarter? Wick Modern? Old Laundry? The three other suggested names released are Little Athens and Redgravia, whose Olympic inspirations, though ingenious, are perhaps a bit too obvious, and Dog and Bike, which to me sounds like a pub and only a pub. Still, I suppose the efforts made public were chosen to give clues and motivation to other potential competitors rather than on the basis of quality, and they do concentrate the mind on the complexities of the task. It needs to be tackled seriously. The organisers reserve the right to reject all contenders if they don’t think they’re up to scratch and impose their own instead. Should the five neighbourhoods’ names be Games-connected or reflect local history? They can’t really be both. If Games-connected, should they have a British or an international flavour? If localist, how local? And if history is to be the guide, whose history should take priority? That last is, of course, a political question and there was more than a whiff of politics about the decision to elongate the park’s name to the Queen Elizabeth Olympic Park. Would such eager deference to royalty have happened under a Labour government and Labour London Mayor? The very Conservative Boris Johnson is plainly pleased with the monarchical association, and it is one that could in theory be extended to the neighbourhood names, giving the whole area a thematic unity. Charles Environs? Middleton Village? On the other hand, perhaps Boris’s predecessor, who played such a big part in securing the Games for the capital, should have a neighbourhood named after him to recognise his contribution? Alas, Kenton and Kensington have already been taken. I’d been interested to hear your suggestions for Olympic Park neighbourhood names, and I’m sure the OPLC would too. Full details of its competition and the five neighbourhoods are here and the BBC, a partner in the enterprise, provides further helpful information here and here. I’ll be away on holiday when this post goes live, which means I’m unlikely to respond to comments. However, I’m sure there will be more to say on this subject before the competition’s closing date of May 18.

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April 19 2011, 6:36am | Comments »

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London 2012: Ten best of the web

http://distributedresearch.net/blog/2011/03/25/london-2012-ten-best-of-the-web

Lots of sites about London 2012 Olympics tickets including Oscar Pistorius, ticketing guides and Visa’s new Olympics ad

This article titled “London 2012: Ten best of the web” was written by Steve Busfield, for guardian.co.uk on Friday 25th March 2011 12.52 UTC 490 days to go As promised, here is this week’s selection of the best London 2012 Olympics content on the web (please add links below the line or send via email or Twitter. 1. Top 10 Olympic travel tips from Diamon Geezer. He also has a pretty good ticket guide (Via Owen Gibson) 2. There’s an (unofficial) app for that. 3. Visa has a London 2012 ad featuring plenty of Olympic stars. Eat your heart out Mastercard. Oliver Holt in the Mirror had this to say about it. (Via Penny Woods) 4. Worried about staying in London during the Games? Matt Beard of the London Evening Standard reports: “Top hotel chains in crisis talks with 2012 Olympics organisers over ‘rip-off’ re-sale packages.” 5. Have you looked at the terms and conditions of Olympic Tickets? Nick Pearce did and here’s what he found. 6. Oscar Pistorius’ dream of running in theOlympic Games at London 2012 moved a step closer when the South African set a new personal best, just 0.06 seconds short of the ‘A’ standard needed for automatic Olympic qualification, reports the BBC. 7. Want to know more about the BOA v Locog row? This piece by Alan Hubbard uses boxing metaphors to explain. (Via Owen Gibson again) 8. The mountain-biking arena is ready. 9. Should handball be an Olympic sport? There was a brief but entertaining below the line debate on our Watching The Games series. 10. For 2012 refuseniks, here’s an apposite cartoon from the Daily Telegraph’s Matt. (Via Chei Amlani) Please share your thoughts or more links below the line or send via email or Twitter.

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March 25 2011, 8:31am | Comments »

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Will the 2012 Olympics be a sell out?

http://distributedresearch.net/blog/2011/03/24/will-the-2012-olympics-be-a-sell-out

Now the London 2012 Olympic Games tickets have been on sale for a week, the success of the event in London will be determined by the sports fans.

This article titled “Will the 2012 Olympics be a sell out?” was written by Owen Gibson, for guardian.co.uk on Thursday 24th March 2011 11.21 UTC It is an extraordinary ticketing process in more ways than one. Ten days into the application process for 6.6m of the 8.8m tickets to the biggest sporting event ever to hit these shores and it remains hard to precisely calibrate the level of enthusiasm for being there. The keenest have constructed elaborate spreadsheets and affixed colour coded Post-it notes to their already dog eared Guardian guides as they try and spread their bets between events they are desperate to see and their chances of getting the hottest tickets (opening and closing ceremonies, velodrome, evening athletics sessions among them). For others, next August still feels like a long way away – particularly if there are more pressing financial concerns. My barber reckons he’ll leave it until closer to the time and see what’s left, our childminder has become so used to picking up tickets at the last minute from eBay or Viagogo that she too can’t see the point in shelling out more than a year before the Games. For some football fans, there’s the annual debate about whether to renew their season ticket to be had first, for others a discussion about whether to forego the family holiday in favour of the Games. The fact that Locog has promised a ticket resale system has perhaps encouraged those inclined to wait it out. Locog has successfully communicated the “marathon not a sprint” message to avoid a rush on the first day that applications opened – but could be a victim of its own success if people translate that as a signal not to hurry at all. Expect the reminders about this being the best chance to secure tickets for the events you really want to see to increase in frequency as the closing date on April 26 approaches. For the media too, there seems to be uncertainty about how to judge success. The usual media narrative around the sale of tickets for big events (Glastonbury, Take That, Champions League final) runs like this: huge hype around the onsale date, followed by a mad rush, creaking technology and a spate of stories about tickets being sold for exhorbitant sums and online scams. Because this process is so different, we have instead already seen the first stories hinting that sales have been “steady” rather than spectacular. In truth, it is hard to criticise Locog for doing exactly what they said they would do – give people time to find their way through a complex process. During this period of stasis, Locog – which can monitor what registered users are doing – believes many people are still calculating their options and trying different combinations of tickets in their online shopping baskets before hitting the buy button. Such is the scale of the task – 645 sessions across 26 sports at five main price points – that it was never going to be simple. Locog deserves huge credit for thinking long and hard about how to balance the need to raise the £2bn required to stage the Games with its promise to make it as accessible as possible. The eye watering prices for the most expensive (including that £2012 opening ceremony ticket) were justified on the basis that it was better for that money to flow to Locog, where it could subsidise cheaper price points, than touts who would mark them up anyway. But even given the number of £20 tickets (2.5m), the pay your age scheme, the concessions for over 60s and the free tickets for some school kids there is no getting away from the fact that the sums involved soon add up – particularly if you are buying for a whole family, and particularly if you are coming from outside London. There are already some grumbles about the high prices of the packages being sold through Thomas Cook and for all the entreaties from Locog and the Mayor to the hotel industry, staying in London during the Games was never going to be cheap. Which? has also raised concerns about the fact that money could come out of ticket buyers accounts on May 10 but it could be as late as June 24 before they are told which tickets they have. For most, it is likely to be a big outlay in one go. And while some have alighted upon the solution of applying for a Visa card with an interest free period to spread the cost, it is something of a surprise that Locog have not put in a place a more formal scheme to pay in installments. While reluctant to go into detail about levels of demand for individual sports and sessions, organisers say they are pleased with the level of steady engagement and that the spikes of demand are largely where you would expect them to be. Sports that are less familiar, but on the Olympic Park, are unlikely to prove too difficult to shift as people look for a relatively cost effective way of grabbing a slice of the atmosphere. More problematic could be the events at the cavernous Excel. And there must be a nagging fear that the there is a band of mid range tickets – those around £300 that are not the prized blue riband ones that people will want at all costs, nor the relatively cheap ones that will give you a slice of the experience – that will prove most difficult to shift. Somewhat ironically, given the extent to which it dominates media coverage and conversation in this country, football is likely to give organisers the biggest headache. With more than a million tickets to sell to a population who perhaps see the Olympics as an antidote to football’s dominance for the rest of the sporting calendar, just a few weeks after Euro 2012, it is a big ask. Bear in mind too that the Olympics (under 23 with a handful of over age players) is not the pinnacle of achievement as it is for most other sports, while the political issues surrounding the British team appear endlessly intractable. And while 2012 represents a huge opportunity for women’s football in this country if organisers can fill the Ricoh Stadium in Coventry or St James’ Park to see, say the Japanese women’s team take on the Swedes on a night when Team GB is going for gold elsewhere the Locog marketing and ticketing gurus will deserve every one of the plaudits that will flow their way. Locog chief executive Paul Deighton has set a high bar by promising to marry an electric atmosphere with full stands in all venues, while selling out all tickets. It is something that has never been achieved in recent Games. He has the British love of sport and major events of any kind on his side. But our natural cynicism and tendency to wait until the last minute might yet leave him with some nervous moments.

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March 24 2011, 1:28pm | Comments »

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Who will live in the Olympic Park homes?

http://distributedresearch.net/blog/2011/03/23/who-will-live-in-the-olympic-park-homes

Dave Hill wonders if the Olympic Park‘s post-Games vision really can be translated into reality.

This article titled “Who will live in the Olympic Park homes?” was written by Dave Hill, for guardian.co.uk on Tuesday 22nd March 2011 10.39 UTC First, lap up a projection of the Olympic Park’s future. That’s the Queen Elizabeth Olympic Park, to give it it’s full handle – a place of graceful living in stylish family homes amid world class sporting facilities, giant visitor attractions and rather large butterflies. Behold. Appetising, isn’t it? Speaking at the unveiling of the revised park masterplan last October, Boris Johnson declared: Not since Georgian England has London seen such an ambitious and comprehensive vision for a new district. Our plans seek to combine the classical best of this city with the greatest benefits of modern urban living. But who will actually live in this promised paradise? How many of its inhabitants will be drawn from that rather large pool of Londoners on low or even average incomes who find the bulk of the capital’s housing stock beyond their means? There are signs that the percentage could be rather small. The masterplan makes provision for only 35 percent of the 11,000 homes the park is anticipated to eventually contain being “affordable”. And that term “affordable” is a stretchy one. It accommodates everything from homes let by housing associations for subsidised “social rents” to “intermediate” range properties that households with quite large, middle-class earnings can part-purchase through schemes designed to help people onto London’s ludicrously steep housing ladder. Soon “affordable” will demonstrate still greater elasticity. Next month Mayor Johnson will bring into effect his First Steps policy programme, making “intermediate” schemes available to family households with incomes as high as £74,000 a year – rather more than a member of parliament is paid – compared with the present £60,000. (See policy 1.2C on page 22 of his London Housing Strategy). Meanwhile, the government is preparing to bring in what it calls its new “affordable rent” model, which will underpin the finances of housing associations. This will require the introduction of housing association rents at a level of “up to 80% of gross market rents” in the area concerned – a figure far higher than the highest at present. At last week’s London Assembly plenary Margaret Ford, the Olympic Park Legacy Company’s chair, candidly acknowledged that she and colleagues were still trying to work through its implications for their housing plans. These could be far-reaching, especially in light of the government’s forthcoming capping of housing and other welfare benefits. Rents set at 80 percent of local private sector levels look likely to be beyond the reach of many families in the greatest need of the sorts of homes Boris and OPLC want to see built in large numbers on the park. Is that what London’s Mayor wants? You can read much more about that ideal future of the park on the OPLC’s website. It will have its own, brand new postcode – London E20 – and bear the hopes of many that it will succeed where so many regeneration schemes have failed in the past. Although its completion is a long way off, the process of translating that “comprehensive vision” into reality is already underway. More than half of the 2,800 future homes presently comprising the athletes’ Olympic Village have already been sold with nine developers shortlisted to buy the rest. Bids have been invited to build the first 800 post-Games homes in one of the five new neighbourhoods set out in the masterplan. Will the end results resemble those vibrant, mixed communities of regeneration cliche or a rather less attractive legacy – one that benefits the affluent and wealthy investors from which ordinary working and struggling Londoners are all but priced out?

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March 23 2011, 3:09pm | Comments »

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2012 Olympic Park: after the Games

http://distributedresearch.net/blog/2011/03/17/2012-olympic-park-after-the-games

The man and woman guiding the future of the London 2012 Olympic Park after the Games themselves are over were questioned by the London Assembly yesterday.

This article titled “2012 Olympic Park: after the Games” was written by Dave Hill, for guardian.co.uk on Thursday 17th March 2011 14.27 UTC The Olympic Park Legacy Company (OPLC) is the organisation responsible for making the vast public investment in next summer’s three weeks of sporting endeavour pay off for decades after the medal podiums have been packed away. Its chair is Labour Baroness Margaret Ford of Cunninghame, formerly of government regeneration agency English Partnerships. Its chief executive is Andrew Altman, who used to be Philadelphia’s Deputy Mayor for planning and economic development. Together they took questions from the London Assembly yesterday. Their answers both solidified in my mind’s eye the shape the Olympic Park is intended to take after the Games and showed how much of that shape is still shrouded in mist. The points that interested me most were as follows: One: The OPLC top brass are upbeat. Ford kicked off with a list of big achievements over the past twelve months. One was the rescheduling of £600 million of debt accrued by the London Development Agency – the economic development arm of the London Mayor – in buying up the many small plots of land that now comprise the Olympic Park. Both the present and the previous governments have enabled this. Ford was very grateful: “The original debt schedule had the company starting to pay back that £600 million very, very quickly. We’d have had to just put a for sale sign up and flogged it to the highest bidder. We don’t have to do that now.” She professed delight too with the new park masterplan, unveiled by Boris Johnson and Jeremy Bunt (sic) last autumn. Ford described it as “rooted in family housing,” significantly more (40 percent) of which is now envisaged. She was delighted too by the government earmarking £220 million over the next four years for switching the park from Games mode to post-Games community mode. This sum, she said, will pay for all the necessary infrastructure for “the early stages of developing the entire site: the signage the security the lighting, the children’s playgrounds, the toilets.” She was chuffed too that a preferred anchor tenant – West Ham, in partnership with Newham Council – has been found for the main stadium. Looking ahead, Ford saw finding equivalent occupants of the giant International Broadcast Centre – big enough to hold five jumbo jets – as a major challenge in the coming year. “It’s not going to be one company,” she said. Instead, it will need to be “the right group.” The adjoining Main Press Centre too will need filling once the global army of Games hacks have disappeared. Market testing has been undertaken. Ford was candid about this part of “legacy” being the company’s “most difficult task.” Altman described wanting to have everything required for the post-Games evolution of the Park in place before the Games themselves, including operators for all the sports venues and other attractions, notably the rapidly-forming ArcelorMittal Orbit. Two: It’s not clear how affordable the park’s “affordable housing” will be The new masterplan envisages up to 11,000 homes being built in the park eventually, including about 1,300 already under construction in the athlete’s village. Lib Dem AM Mike Tuffrey was pleased to be reassured by Ford that she still thinks 35 percent of that 11,000 will be “affordable”, though that term can encompass anything from houses or flats for “social rent” to the more expensive “intermediate” variety that provide a toe hold on the London housing ladder. The government is introducing a new “affordable rent” model, which many feel will generate homes for rent that people on low incomes will find far from affordable. When asked by Labour’s Nicky Gavron how many of the park’s “affordable” homes might be for social rent – within the range of households on low incomes – Ford explained that the OPLC was still trying to work through the implications of the new model. To me, these already appear ominous. Bids for the first 800 post-Games homes have recently been invited. Three: Leyton Orient will not find a new home on the park. Ask Owen Gibson. Four: It’s hard to tell how much local people will benefit from new jobs, opportunities and skills Ford told Labour’s John Biggs, one the two AMs who represent the Olympic boroughs that, “Every investment that we make in the park we have to look at through the prism of, how does this help with education, how does this help with jobs, how does it help provide opportunities for local enterprise or social enterprise.” Biggs thinks, rightly, that delivering this community legacy is vital if the Olympic project is to succeed. His Labour colleague Jennette Arnold, the other Olympic boroughs representative, asked if Ford and Altman were committed to creating local employment for the full diversity of local people. Ford said she hoped to “import” the good work done in this field by the Olympic Delivery Authority and said that over the next twenty years the development of the park – in construction, horticulture and so on – should provide “a generation’s work opportunities”. That’s an aspiration to keep an eye on. Five: the park’s attractions won’t immediately be available to the public after the Games Conservative AM Andrew Boff extracted some detail about this. Altman explained that “a huge amount of work” will have to be done before the park can be re-opened after the Games: seats will be removed from the aquatics centre; the main stadium will be transformed; the handball stadium will be converted. Ford said they were chewing over where it is “better to put the fence up round the park, make it secure and safe, get the job done really quickly then open the whole thing up,” or better to cordon off and open up different bits at different times. She was “moving towards” the former option, but no decision had been taken. Either way, she and Altman are thinking summer 2013 “at the earliest,” before “a staggered opening” of venues and attractions starts. You can watch a webcast of the hour-long session here (assembly plenary, 16 March) which is followed by Sir Simon Milton, Boris Johnson’s chief of staff, taking questions about the transformation of the OPLC into a development corporation under mayoral control later this year. Your comments and queries on any aspect of yesterday’s business are very welcome.

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March 17 2011, 12:15pm | Comments »

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London’s 2012 Olympics must be a ‘regeneration games’

http://distributedresearch.net/blog/2011/03/15/londons-2012-olympics-must-be-a-regeneration-games

Unless the London 2012 Olympics deliver their promised regeneration legacy for East London, the whole project will have ultimately failed

This article titled “London’s 2012 Olympics must be a ‘regeneration games’” was written by Dave Hill, for guardian.co.uk on Tuesday 15th March 2011 12.57 UTC There are 500 days to go, the tickets are on sale and the big question on Radio 5 Live this morning was, “Are you up for the Olympics?” Well, I am, in spite of everything. Everything? Well, there’s been Locog’s miserable decision to switch the marathon route away from the East End, enabling overseas TV viewers to be spared seeing what real East Enders look like and instead compare their chocolate box mental images of Buck House with scenic pictures of the real thing. There’s the mad prices of some of the seats and the lurking whiff of ligging and privilege. There’s the colourful tale of Boris Johnson, his “fund-raising champion“, her former lover and the eighty grand that unhappy gentleman coughed up to help an arty monument tower immodestly above the Olympic Park. The result, being bolted together as we speak, is formally called the ArcelorMittal Orbit, though London blogger Diamond Geezer thinks only by people who write press releases. Then there’s the logo, which I still can’t learn to love. There’s the unending, well-meaning bilge about the Games inspiring a modern equivalent of Muscular Christianity, when we all know perfectly well that Britannia’s couch potatoes will take still deeper root when high definition telly makes it plainer to them than ever that serious sporting exertion involves pain. Most of all, there’s my bedrock scepticism about the Olympic project as a whole: I like sport, but the industry that attends it is absurd; I like the idea that London 2012 will bring prosperity to what has long been the capital’s poorest compass point, but am wary of the very concept of urban regeneration. Who really profits in the end? And yet I’m “Up for the Olympics” anyway. For one thing, is there a choice? The rash of post-credit crunch commentariat demands that London 2012 should emulate the austerity Games of 1948 struck me as joyless and contrary. There was no point in rowing back by then. The Games have long been a case of in for a lot of pennies, in for a lot of pounds and work like crazy to make the investment pay. For another thing, I live near the Olympic Park. Once these words are safely launched I’ll be running from my doorstep to the stadium and back as part of my London Marathon training schedule. Over the months I’ve watched the various venues grow from seed. I challenge anyone to stand on the Greenway linking Stratford and the River Lea and remain unstirred by the romance of the Olympic vision even if, like me, you fret that history will judge it foolhardy. I don’t mean patriotic dreams of sporting glory, intoxicating though they are. I mean those hopes that the running and the jumping, the pedaling and the diving, will indeed prepare the ground for the gradual creation of new London neighbourhoods that bring new jobs and homes to the Londoners who need them most and exemplify the best in big city planning. West Ham’s securing of the stadium as their new home was a hopeful sign. Neither their bid nor Tottenham’s was ideal, but the principle that the publicly-funded Games infrastructure should have some continuing public use has been honoured. Will the same spirit guide the sorts of homes built on the wider Olympic Park – the Queen Elizabeth Olympic Park as it’s become since the general election – over the next twenty years? Will as many as possible be affordable to low-paid and even averagely-paid Londoners? Will the press and broadcast centres, which have formed before the sometimes disbelieving eyes of residents of Leabank Square, really give career opportunities to locals who lack them now? I could be applying for my Freedom Pass by the time answers to such questions are truly known. Tomorrow morning, the London Assembly will be trying to find out if those answers will be “yes”. Unless they are, more ominous one will soon arise. What were the 2012 Olympics really for?

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March 15 2011, 8:11am | Comments »

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The London 2012 torch mixes the Olympian and the corporate

Olympic Park: name that neighbourhood

London 2012: Ten best of the web

Will the 2012 Olympics be a sell out?

Who will live in the Olympic Park homes?

2012 Olympic Park: after the Games

London’s 2012 Olympics must be a ‘regeneration games’

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